Research helps us to contribute to the existing knowledge.
Research helps us to contribute to the existing knowledge. It explores the existing issues, trends and practices in the different fields and helps us improve it. Research provides a way out to us. There are different methods of research, which helps us in identifying the different problems, related to the different fields, through the findings; and then testing the reliability of those findings through several tests – before finally analyzing it. CMTR has seasoned team in research, which has the potential to carry out any research project on part of our clients. We are skilled in utilizing the following the research methods to look into the different research problems:
Survey is considered the best research method when aim is to understand the people’s attitude, behavior and choices. It helps us knowing what the people like and why the people like. Survey gives us the results, which can be utilized in shaping the existing policies and strategies. It is conducted through survey questionnaires and interviews. CMTR has the potential and workforce to conduct the baseline survey or extensive survey project for its clients. It may be related to knowing the existing awareness level or attitude of community about any campaign, disease or any other government initiative; or even it can be about the exposure of audience or readers to the media content. Survey research method is broad in its application and has the potential to answer any inquiry.
2. Content Analysis:
It is a quantitative method, which aims to look into the content to explore the coverage from different perspectives. It is considered the best research method when aim is to understand the nature of the coverage. It is the most reliable method in research supported by statistics and (verification) tests. Researchers claim that it has the ability to look into the explicit and latent meaning of the text. It is extensively used in the research world to study the image of different genders, countries and organizations. It equally helps us to understand the policies formed and executed in the different periods.
3. Focus Group Discussions:
Focus Group Discussions (FGDs) or Focus Group Interviews is one of the qualitative research methods used to identify the opinion and reaction of the particular group to the particular issue. It is time saving and cost effective, and equally helpful in generating debate and finding new themes in it. It depends on the nature of issue under discussion to select the relevant group for it. The moderator, who plays a crucial role in it, stays neutral and focused in this whole process. Once, the discussion is completed, and then the whole data is transcribed, translated (if necessary) and then analyzed.
4. Discourse/ Critical Discourse Analysis:
Discourse/ Critical Discourse Analysis (CDA), qualitative research methods, has the ability to look deeper into the latent meaning of the text. There are certain other approaches included in this method, which includes: semiotics, symbolic interaction, ideological criticism and rhetoric. It depends on the nature of the research to apply one or two approaches in the study.